Internationalization consultancy

As a multilingual communication and marketing consultant, I am specialized in internationalization, a series of strategies designed to expand beyond your domestic market and break into new ones. Is your product name suitable for your target market? What about the tagline? How can you manage multiple content strategies and translations at the same time? Where do you even start? I can help.

Italian creative translation

I have been working as a translator into Italian from English, Spanish, Catalan and French for the past 20 years, both in-house and self-employed, in a variety of sectors. At the same time, I’ve built a solid network of reliable colleagues that work with other language combinations.

Well-crafted marketing translation (sometimes referred to as “transcreation”) creates a connection with your potential clients, increasing their engagement with your brand or business. Sometimes staying faithful to the original text is what’s called for, other times a little creative flair is necessary to entice customers. Together we can work out which approach will work best for you.

Original Italian content

Your Italian texts do not always have to involve translated material. Sometimes you may want to produce original copy or content specifically tailored to the Italian market, from blog and social media posts to product descriptions. Tell me what you need, and we can create something unique that reflects your brand and tone of voice—and if you don’t yet have a clear idea of what that might be, drop me a line and we can talk about it.

SEO services

If only it were as easy as translating a list of keywords to get your site ranking well in different languages. Yet the search terms your customers use can change greatly depending on their location. With SEO strategy it’s best to start from scratch for each market, as pain points and opportunities (not to mention your competitors) vary so much, and you don’t want to miss out on relevant traffic.

Working with an SEO-savvy linguist and marketer can make all the difference when it comes to international success: I can revamp your on-page SEO, perform keyword research, optimize Amazon listings, and carry out digital marketing assessments.

Subject-matter expertise

Flowery language and salesy clichés are no substitute for detailed knowledge of a particular sector when it comes to writing and translation. My clients look to me as a subject-matter expert not only to create content, but train other content creators in my areas of expertise, which include Telematics, fleet management, psychoneuroimmunology and integrative medicine, and more.

Multilingual virtual assistance

Need someone to answer calls, schedule appointments, manage your social media channels as a customer care rep, or a multilingual professional to help with your admin needs or holiday cover? You can count on me. I have worked as a project manager and client services representative, and as a freelancer I have helped organize many exiting projects, from the first Italian digital nomad workation event to a successful Indiegogo campaign.

Multilingual research

Get to know what your competitors are up to in different markets, run research on products you offer in different languages and find inspiration on what could make your brand really stand out.

Website and app testing

All too often, translation and localization are carried out without seeing the final result. When the launch date rolls around you risk learning too late that the name of your product is not visualized correctly, or is too long for the text box, your contact form isn’t working, or your welcome email personalization does not display the name of the recipient.

Post translation and functional testing is an often overlooked, yet vital step in launching a polished, professional website. I have conducted app and website testing procedures and quality assessments including bug fixing for plenty of happy clients.

Whitepaper and marketing collateral writing

Want to promote your business, provide value to your potential customers and educate them through useful guides? I can help you create detailed reports for lead generation and position yourself as a leader in your field. E-books, downloads, case studies, useful checklists and actionable cheat sheets can go a long way to win new clients.

Language coaching

I have lots of experience teaching conversational and business English, Spanish and Italian to adults, having coached executives and salespeople in the tourism, pharma and consulting sectors, helping them develop their communication skills to deliver slick presentations and conduct professional meetings.

I take an enjoyable and practical approach to language learning, employing an edutainment method that gets great results, with lots of satisfied customers.