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Sectors

Do translators work on any kind of text?
In a word, no.

While we can (and do) work on a wide range of texts, we each have specific fields of expertise, based on everything from qualifications and previous careers to hobbies and interests. We keep up to date in our sectors of choice, as in-depth knowledge of a niche is key to producing a polished, professional translation.

Below you can find my main areas of expertise. If you can’t find yours on the list, drop me a line anyway – If I can’t help, I might be able to refer you to the right person for your project.

Luxury

Perfumery, Fashion, Lifestyle, Cosmetics, Aesthetic Surgery

Each luxury brand has its own unique story to tell. What’s yours?
If you’re looking to break into the Italian market, you’ll need an experienced translator who knows how to tailor your content so it resonates with such a discerning clientele.

Heritage, craftsmanship and elegance are all hallmarks of Italian brands. I can make sure you stand out in a crowded marketplace – one that loves to indulge in exclusive experiences.

I have worked on several projects for high-end brands, including:

  • online fashion e-commerce catalogues
  • prêt-à-porter and accessories websites
  • lifestyle experiences and articles
  • aesthetic surgery procedures
  • cosmetics packaging
  • perfumery marketing
  • fragrance platforms and descriptions

Tourism & hospitality

Hotels, Restaurants, Tourist Boards, Airlines, OTAs, Tour Operators

From promoting a city or region through creative campaigns, to marketing campaigns for hotels and resorts; tourism texts require careful crafting and excellent knowledge of the target market otherwise they can fall flat, or even actively put people off.

Showing that you can cater to Italian tourists in their language gives you a huge advantage. Italians are loyal customers and word of mouth travels far, so that little extra care in your marketing can yield impressive long-term results.

An avid traveller myself, I have worked a lot in the travel industry and know how to hook Italian customers – then it’s your job to keep them coming back!

Marketing

Digital + Inbound, Blogging, Social Media, Direct Email Advertising

Entice Italian customers with targeted inbound marketing curated by an expert. Don’t rely on machine translation or AI to get your message across, your potential clients will be able to tell straight away (and they won’t be impressed).

Having specialised in inbound marketing, SEO and keyword research while working for a leading software provider as a digital marketing executive, I can help you successfully expand into the Italian market.

Technology/SaaS

Websites, Apps, Telematics Dashboards, Payment Software, Videogames

Translating and localising software entails not just in-depth knowledge of the application itself, but the ability to adapt to the requirements of each project (e.g. character restrictions), for flawless UX in the target language.

Below you can find just some of the areas I have worked in, be it translating marketing materials, user manuals and interfaces, or carrying out functional and linguistic testing:

  • fleet telematics and vehicle tracking software
  • payment portals
  • advertising platforms
  • online signature software
  • affiliate marketing software
  • video games

Integrative medicine

PNI/PNIE, holistic therapies, nutrition, sports, physiotherapy, ostheopaty

I have been having regular psychoneuroimmunology (PNI), physiotherapy and osteopathy treatment for more than 10 years now, and in that time have also helped clinics and therapists develop their marketing and translation strategy. Being a patient myself helps a lot in understanding what your target customer is looking for, what questions they may have, and what they struggle with.

I have also tried a variety of complementary therapies to find a new and better relationship with myself and my body: from acupuncture to ice baths, conscious breathing to meditation, mindfulness to NLP, subconscious reprogramming to family constellations, anti-inflammatory nutrition to yin yoga and more besides.

I believe that, with the right practitioner, these methods can work in harmony with conventional medicine, for a holistic approach to healing.